You're quitting into the busiest season of the year.
Median days to sell a Perth house
Lower is faster. Spring wins, every single year.
+8.4%
active listings in September as spring opens (REIWA, Oct 2024)
5,500+
new listings in October, the highest month since March 2021
“Spring is one of the strongest sales periods of the year.”
Cath Hart, REIWA CEO
Your last day is 8 October. You walk out mid-peak.
So this gets built in August, not October.
Source: REIWA, Perth metro data
02 · Where I'd put the effort
If this were my business, I'd focus on three things.
Find more of the RIGHT leads
You already get 1-2 enquiries a day. The big pre-sale jobs are yours. The smaller jobs off Meta are what keeps a second and third crew busy. You need both, aimed properly.
Re-engage past, current and dead leads
Every person who ever enquired and didn't book is still sitting there. Build the list once, then work it forever. That's the cheapest work you'll ever win.
Automate everything else so you're free to earn
Quoting at night, chasing bookings by text. Every hour on admin is an hour not making money.
01 / 03
Find more of the right leads.
Two systems that keep the good jobs coming in.
Claude on your Meta ads
Referral partners
Find more of the right leads
3 referral partners by the end of October.
If each sends one job a month, that's three jobs a month you didn't pay for.
A partner costs nothing and keeps sending work for years. ABC Painting came to you unprompted. That's the proof.
MIKERayman’s
+
THE PARTNERAgent, property manager or developer
1
Build the list
Every agent, photographer, stylist, painter and property manager in Perth.
2
Reach out properly
Personal email and follow-up, not spam.
3
Replies hit your phone
You talk to them while they're warm.
The arrangement, Mike's choice per partner
Straight referral fee
Flat $150 per job that lands.
Reciprocal
You send work back. Nobody pays anybody.
Client-perk
Their client gets $100 off. Costs nothing.
Included
Scraped and verified list, personalised outreach and follow-ups to ~585 businesses, replies to your phone, 3 co-branded partner pages.
Find more of the right leads
Wake up already knowing what your ads did yesterday.
Claude
Your ad account
Claude sits plugged into your ad account and reads the results every night.
Every morning: yesterday's spend, leads, cost per lead, and which ad is winning.
One concrete move for today, not a dashboard you have to decode.
And you can ask it anything about your account, in plain English, any time.
$47 a week
Turn it on or off any time. No lock-in. If a week of it doesn't earn its keep, switch it off.
ClaudeDaily ad briefing · Rayman's Property Services
7:00 am Tue 6 Oct
Morning Mike. Here's yesterday across both campaigns.
Spend
$150.00
on target
Leads
4
best day this week
Cost per lead
$37.50
down from $41.20 avg
What's winning
Grove Ct driveway · before & afterWinner3 leads · $30 ea
Bushland Ave · house wash walkthrough1 lead · $60 ea
Today's move
Grove Ct is beating Bushland two to one. Shift $30 a day from Bushland to Grove Ct. Same $150, roughly two extra leads a week at current rates.
Reply to ask anything, in plain English · switches off whenever you like
02 / 03
Re-engage past, current and dead leads.
Hundreds already put their hand up. This is the cheapest work you will ever win.
Leads sheet + re‑engagement
Reviews + referral farming
Fortnightly newsletter
Re-engage past, current and dead leads
Every lead you've ever had, in one place. Then we work it.
Two to four hundred people have already put their hand up. Most of them never got a second call.
Rayman's · All Leads312 leads · 118 never followed up
Date
Name
Suburb
Service
Source
Status
Value
8 Aug
Sarah Bennett
Willetton
House wash + driveway
Meta
Quoted
$1,850
7 Aug
Dave Curtis
Canning Vale
Roof and gutter clean
Website
Won
$2,400
5 Aug
Megan Liu
Rossmoyne
Full pre-sale refresh
Meta
Called
$3,100
2 Aug
Tom Farrelly
Bull Creek
Driveway only
Phone
Quoted
$780
14 Apr
Priya Nair
Shelley
Gutters + solar panels
Meta
Re-engage
—
2 Mar
Chris Dowd
Leeming
House wash
Website
Re-engage
—
The orange rows are the money. Already interested, never bought, cost you nothing to ask again.
I pull every old enquiry out of your phone, inbox and forms into one sheet.
Then a re-engagement run goes out to the dead ones with a reason to come back.
Every new lead lands here automatically from that day on. It never goes stale again.
Spring is the reason to ring. Everyone selling in October needed you in September.
This is the cheapest work you will ever win. You already paid for these leads once.
Re-engage past, current and dead leads
Every finished job asks for the next one.
Every finished job asks for a review, then asks for a referral.
Agents check your reviews before they recommend you. So do homeowners.
Costs nothing unless it works.
Included
Automatic review request on completion, referral offer the next day, tracking on both.
JoleenGold package · job complete
Review request · sent on completion
Hey Joleen, thanks for choosing our Gold package on your lovely home. If you liked what we did and want to help our family business grow, a review would mean the world to us.https://search.google.com/local/writereview?placeid=ChIJld8bfGzm2iYRw90xQ7enLBA
4:32 pm
Next day
Referral offer · sent one day later
Also, if you know anyone in the area, friends or family who need their place tidied up, we'll credit you $300 off your next clean for the referral.
9:15 am
Re-engage past, current and dead leads
Fortnightly
Stay in front of everyone, every fortnight.
Goes to every past customer, every lead that ever enquired, and every prospect we scrape.
More marketing
More sales
More referrals
More sales
Written and sent for you. You just supply the photos.
Included
Written, designed and sent fortnightly to customers, past leads and scraped prospects.
Subject: Selling this spring? Read this before you book the photographer
Hey Jon,
Did you know a clean driveway and roofline can add thousands to your sale price? Homes that present well sell faster, and with Perth's spring selling season about to open, presentation is everything.
Willetton, last week. Two hours of softwash.
One tip from us: book your clean about two weeks before the photographer, not the day before. Surfaces get time to dry back to their true colour, and you get a window to sort anything else the camera will catch.
Get a free quote
Rayman's Property Services · Perth WA · 0476 491 016
03 / 03
Automate everything else.
Every hour off the admin is an hour on the tools.
30‑minute callback alerts
Quoting and follow‑up
Booking page
Automate everything else
Call them within 30 minutes and they stop shopping around.
Enquiry lands
Website or Meta, day or night
You're texted + emailedCall within 30 min
Name, number, suburb, what they want
Logged + on the newsletter list
Leads sheet and newsletter, no typing
The quoting system texts them
Asks for the details it needs, straight away
They fill in the quote form, auto‑quoted
Quote by email and text, everything logged
Most people ring two or three mobs. First to answer usually wins. This makes sure that's you, every time.
Mike's phone
Rayman's Lead Alertsthe moment it lands
Lead alert · instant
New lead: Sarah Bennett, Willetton. House wash + driveway. Mobile 0423 118 704. Call within 30 min.
11:42 am
Also emailed to you, logged to your leads sheet and added to the newsletter list.
11:42 am
That evening
Daily recap
2 leads today. 1 still to call: Dave M, Canning Vale, roof + gutters.
6:00 pm
Sarah's phone
Rayman's Property Servicesno-reply number
Quoting system · instant
Hi Sarah, thanks for your enquiry. To get your quote sorted today, pop a couple of details in here:raymanspropertyservices.com/quote
11:42 am
Mike will give you a call shortly to talk it through.
11:43 am
20 minutes later
Auto-quoted
Your quote's ready: $1,850 for the house wash + driveway.raymanspropertyservices.com/q/2841
12:02 pm
Automate everything else
Quoting and chasing, off your plate.
The two jobs you said you'd hand off tomorrow. It prices the work they asked for, not just the size of the block.
Job and address in
Property measured
Your pricing applied
Quote sent + logged
Chased automatically
Every channel funnels into one quoting system. Nothing is quoted by hand.
Website and Meta enquiries fire it automatically, and the customer gets their quote by email and text. Someone texts you direct? You send the form link saved on your phone, they fill it in, and the exact same automation fires. Same quote, same logging. The text they get makes clear it's a no-reply number.
Included
Service picker (house wash, roof, gutters, driveway, solar, full pre-sale refresh, or a combination), address lookup, property sizing, storeys and access, your pricing rules, quote emailed and texted, everything logged, automatic follow-up until they answer.
Automate everything else
They pick a time. It's booked.
A booking page on your own website, where customers lock in a slot themselves.
A page on your website showing real availability, so people lock a time without the back-and-forth.
Every booking drops straight into your calendar and your leads sheet.
Automatic reminders the day before that cut no-shows.
Reschedules and cancellations handled by the customer, without a phone call to you.
Booking page
Less admin
More time on the tools
More money
Two options, your call
Option A · Instant booking
Customer picks a slot and it's locked in. Fastest, fewest dropped enquiries.
Option B · Request then approve
Customer requests a time, you approve it from your phone. More control.
Included
Booking page on your website, per-service durations, your availability rules, confirmation texts, automatic day-before reminders, calendar sync.
raymanspropertyservices.com/book
Pick a service
House softwashDriveway & pathsFull property refresh
The leads sheet, and re-engaging the dead onesStart here
Cheapest work you'll ever win. They already enquired once.
Access to your old enquiries, phone and inbox.
2
Claude on your Meta ads
A daily briefing on $4,500 a month of spend.
Access to your ad account.
3
Referral partners (3)
The high-value pre-sale work, for your crew.
A yes, and 20 minutes to agree the offer.
4
Fortnightly newsletter
Stays in front of every lead the others produce.
Photos from jobs.
5
Quoting and follow-up
The two things you said you'd hand off.
An hour to map your pricing rules.
6
30-minute callback alerts
Be the first one to actually ring back.
Nothing. This one just switches on.
7
Booking page, reviews + referral farming
Compounding, once the rest is running.
Your services, durations and working hours.
12 · The investment
Almost everything here pays for itself on a single job.
Your minimum job is $1,500. All prices AUD.
Every monthly on this page added together is $1,293. Still less than one job.
WhatWhat's includedSetupMonthlyPays for itself at
Find more of the right leads
Claude on your Meta adsPhase 1
A daily briefing: yesterday's spend, leads, cost per lead, which ad is winning, and today's move
$590
$47/week · on or off any time
Under 1 job
Referral partners (3)Phase 1
~585 businesses contacted, 3 partner pages
$1,195
$390/mo
1 job
Re-engage past, current and dead leads
Leads sheet + re-engagementPhase 1
Every past enquiry pulled into one sheet, re-engagement run, auto-capture from then on
$1,190
$97/mo
1 job
Reviews + referral farming
Auto review request, referral offer, tracking
$340
$99/mo (covers the texts)
Under 1 job
Fortnightly newsletterPhase 1
Written, designed and sent
$490
$190/mo
Under 1 job
Automate everything else
30-minute callback alerts
Instant text to you with the lead's details, callback prompt, auto-logging
$390
$67/mo (covers the messages)
Under 1 job
Quoting and follow-up
Service type and address to quote, your pricing rules, automatic chasing
$1,200
$149/mo to host, send and maintain
1 job
Booking page
Booking page on your website, confirmation texts, day-before reminders, calendar sync
$690
$97/mo
Under 1 job
Phase 1 · Mates rate · the four highlighted rows
Phase 1 fills the pipeline. Once the leads are coming in, we automate the rest to buy your time back.
Because you were one of the first to back me, and because I want this working before October.
RRP $3,465 setup + $881/mo$2,690 setup + $740/mo
13 · How we'd stage it
You should never pay for all this at once. Each phase earns the next.
1
Phase 1 · August
Fill the pipeline
Claude on your Meta ads
Referral partners started
Leads sheet built, dead leads re-engaged
Fortnightly newsletter live
“More of the right leads, from every direction.”
2
Phase 2 · September
Automate the admin
Quoting and follow-up automated
30-minute callback alerts live
“The two jobs you named, off your plate before you go full time.”
3
Phase 3 · October on
Compound it
Booking page on your website
Reviews + referral farming
“Full time into a business that runs, not a second job.”
Let's turn phase one on.
Four systems. Pipeline full before October.
Aaron Parton · Mycelium AI
The detail.
Every item in your proposal, broken down one at a time. What the upfront buys, what the monthly keeps running, what I actually do, and what's not included.
Leads sheet and re-engagement
$1,190 setup$97/mo
Two to four hundred people already put their hand up. Most never got a second call.
In the upfront · $1,190
Every enquiry from your phone, inbox and form history in one sheet, on your phone
Name, suburb, service, where they came from and what happened, for every lead
Dead leads tagged, with one honest re-engagement message and a reason to come back
The first re-engagement run, sent in small batches so you can handle the replies
Website and Meta wired in so every future lead lands automatically
In the monthly · $97/mo
The automation that catches every new lead, hosted and kept running
Re-engagement keeps going out to leads that go quiet, not just the once
The sheet kept clean and de-duplicated, so it never rots back into a mess
Message and email send costs covered
If a form or connection breaks, I fix it before you notice
What's involved from me
I go through your phone, inbox and form submissions and pull out every enquiry
They get cleaned up and de-duplicated into one sheet
The dead ones get tagged so we know who is worth another go
We write the re-engagement message together, then I send it in small batches
I wire the website and Meta in so every future lead lands on its own
What's not included
Enquiries I can't reach. If an old one only exists in your head, it can't come across
Calling them for you. The re-engagement opens the door, you close it
Buying any list. This is only people who already contacted you
Any guarantee on how many come back
What I need from youAccess to your old enquiries, and half an hour on the message.
Running byAbout a week and a half.
Quoting and follow-up
$1,200 setup$149/mo
Every channel funnels into one quoting system. Website, Meta, even a text to your mobile. Nothing gets quoted by hand.
In the upfront · $1,200
A quote form covering every service, plus storeys, access and property details
Your pricing rules built into a pricing engine. Same job, same number, every time
Your branded quote template, delivered by email and text
The form link saved on your phone, so direct texts feed the same system
You approve each quote before it sends, until you're happy to let it run
In the monthly · $149/mo
Hosting for the form and the pricing engine
Every quote's email and text covered, from a clear no-reply number
Follow-ups keep firing until they answer, then stop the moment they do
Your pricing rules updated whenever you change your prices
Monitoring, and every quote and response logged to your sheet
What's involved from me
We sit down for an hour and I write down exactly how you price each type of job
Those rules become the pricing engine, storeys, access and all
I build the form and the address lookup that pulls the property's details
Your branded template gets wired to send by email and text, with follow-ups on a schedule
I test it against real jobs you've priced before it touches a customer
What's not included
Quotes for jobs you've never priced before. Anything unusual still comes to you
Site visits. If a job needs eyes on it, the system flags it instead of guessing
Invoicing or taking payment. This ends at an accepted quote
What I need from youOne hour to map your pricing rules.
Running byAbout two weeks after that session.
30-minute callback alerts
$390 setup$67/mo
Most people who enquire contact three businesses. The one who replies first usually gets the job.
In the upfront · $390
Both websites' quote forms wired into one flow, behaving identically
The customer's instant text and confirmation email, written in your voice
Your own alert by text and email with all their details, the moment a lead lands
Automatic logging to your leads sheet, with the phone number kept tappable
The daily recap of anyone you haven't called yet
In the monthly · $67/mo
Every text covered. The customer's and yours, on every single lead
The daily recap run every evening
Monitoring, so you hear a form broke from me, not from a quiet week
Wording changes whenever you want the messages tweaked
What's involved from me
I wire both quote forms into one place, so the main site and ads page behave the same
Every enquiry gets tidied into a standard format. Name, phone, email, service, suburb
We write the customer text and email together, your voice rather than a robot's
I set up your alert and the evening recap, then test end to end with real enquiries
None of it depends on you being off the tools or back from swing
What's not included
Answering the phone for you. This tells you to ring, it doesn't ring for you
Texts straight to your advertised mobile. I can only see the website and Meta
Writing the sales pitch. The call is still yours
What I need from youYour preferred wording. Fifteen minutes.
Running byWithin a week.
Referral partners
$1,195 setup$390/mo
One agent who trusts you is worth more than a month of ads. This builds three of them by the end of October.
In the upfront · $1,195
Around 585 agencies, property managers, strata and settlement agents, checked and cleaned
The offer agreed together. What the agent gets, and what their seller gets
A separate sending address, so your own email is never put at risk
The outreach and follow-up sequences written in your voice
Three co-branded partner pages, each carrying both logos and tracked separately
In the monthly · $390/mo
Outreach keeps running every month. Fresh businesses, follow-ups on the warm ones
Replies triaged, and the conversations worth your time booked in for you
The partner pages hosted, maintained and tracked
The list kept fresh as agencies open, close and change staff
A monthly note on which partner is actually sending work
What's involved from me
I build the list and verify every record, so we never email dead addresses
We agree the offer together in 20 minutes
I write and run the outreach from the separate sending address
Replies come to me first, and I book the ones worth your time
Each partner who signs gets their co-branded page built and tracked
What's not included
Any guarantee a partner sends work. I get you in front of them, they still choose
Commission or referral fees to the partners. That's between you and them
Ongoing management of each relationship after the introduction
Cold calling. This is email and a partner page, not a phone room
What I need from youA yes, and 20 minutes to agree the offer.
Running byFirst conversations inside three weeks.
Booking page
$690 setup$97/mo
Customers pick a time on your own website. No phone tag, no back-and-forth.
In the upfront · $690
A booking page on your own domain, matched to your brand
Each service with its own duration, so a full refresh can't land in a driveway slot
Your availability rules built in. Days, hours, travel buffer between jobs
Instant booking or request-then-approve, whichever you choose
Confirmation texts, with every booking synced to your calendar and leads sheet
In the monthly · $97/mo
Hosting for the booking page
Confirmation and day-before reminder texts covered. That's where no-shows disappear
Reschedules and cancellations handled by the customer, calendar updating itself
Your hours, services and durations updated as you change them
Monitoring, so it never quietly stops taking bookings
What's involved from me
I build the page on your domain and match it to your brand
Load every service with its own duration and buffer
Build in your working hours and travel rules
Wire the confirmations, reminders, calendar and leads sheet together
Run test bookings end to end before it goes anywhere near a customer
What's not included
Crew scheduling or dispatch. This books the job in, running your crews stays yours
Payroll, timesheets, GPS or job costing
Pricing a job. That's the quoting build, separate
What I need from youYour services, durations and working hours. Half an hour.
Running byAbout two weeks.
Claude on your Meta ads
$590 setup$47/week · on or off any time
You're spending $150 a day. This makes every dollar of it answer for itself, every morning.
In the upfront · $590
Claude connected to your ad account, reading the full history back to the start
Every ad you've ever run ranked on cost per real enquiry, not on clicks or reach
A written plan for where the next month's spend should go, and why
The daily briefing built and tuned to your account, your services and your suburbs
Delivered wherever you want it. Text, email or both
In the weekly · $47/week
A briefing every morning. Yesterday's spend, leads, cost per lead, and which ad is winning
One concrete move for today, in plain English
Ask it anything about your account, whenever you like
It flags creative fatigue and cost spikes before they eat a week of budget
Turn it on or off any time. No lock-in, no contract
What's involved from me
I connect Claude to the account and pull the full history
Rank every ad on cost per real enquiry and write up what actually earned its keep
Build the briefing and tune it to your services and suburbs until the numbers read right
Watch it daily for the first week, then it runs on its own
I stay across it. Odd numbers get investigated, not sent
What's not included
Your ad spend. The $150 a day stays on your card, direct to Meta
Making the changes for you. It tells you the move, the tap in Ads Manager stays yours
Video or photo shoots. It works with the footage you already have
Any promise on cost per lead. Meta sets that, not me
What I need from youAccess to your ad account.
Running byFirst briefing within a week.
Reviews and referral farming
$340 setup$99/mo
Your best marketing is the customer you finished with last week.
In the upfront · $340
The trigger wired to job completion. No extra step for you or the crew
The review request, reminder and referral messages written in your voice
Your real Google review link in every request. One tap, no hunting for the page
Timing set properly. A day or two after the job, one polite reminder, then it stops
Tracking built, so you can see who reviewed and who referred
In the monthly · $99/mo
Every text covered. Request, reminder and referral offer, on every finished job
The referral offer going out to customers who've already shown they're happy
Tracking kept up, so you can see which jobs produce the best reviews
Wording and offer changes whenever you want them
Monitoring, so it never silently stops asking
What's involved from me
I wire marking a job complete to the whole sequence
We write the three messages together, in your voice
I set the timing so the result is fresh but the invoice is forgotten
Customers who leave a good review get the referral offer, because they've told us they're happy
I watch the first fortnight and tune the wording on what actually converts
What's not included
Replying to reviews for you. That should sound like you
Removing or disputing bad reviews. Nobody can do that
Incentives or gift cards to customers. Your call and your cost
What I need from youPhotos from jobs, when you've got them.
Running byWithin two weeks.
Fortnightly newsletter
$490 setup$190/mo
Staying in front of the people who aren't ready to sell yet, so you're the one they call when they are.
In the upfront · $490
Your past customers and every past enquiry built into one properly managed list
A template designed in your brand, so it looks like you rather than like a template
New enquiries wired to join the list automatically, so it grows without you touching it
Unsubscribes handled properly from day one
In the monthly · $190/mo
Written for you every fortnight. Seasonal advice, the market, one of your own jobs
Designed and sent, with your before and afters doing the selling
To you for a look first, every single time. Nothing goes out without your nod
The sending platform cost covered
The list managed, cleaned and growing itself from your enquiries
What's involved from me
I build and clean the list from your customers and enquiries
Design the template in your brand
Write each issue, then send it to you for the nod before it goes anywhere
Send it, and watch opens and clicks
Adjust what we lead with based on what people actually read
What's not included
Print or postage. This is email only
Buying lists. It goes to your people and prospects I find, nobody else
A full brand identity. It uses the look you already have
Any guarantee on open rates
What I need from youPhotos, and five minutes a fortnight to approve it.
Claude
Your ad account
Fortnightly
