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Rayman's Property Services

Going full time.
Here's the plan.

Prepared for Michael Rayman · August 2026
Mycelium AI
Arrow keys or tap to move · F for fullscreen
01 · The timing

You're quitting into the busiest season of the year.

Median days to sell a Perth house
Lower is faster. Spring wins, every single year.
0 20 40 60 384239 464251 524855 515358 SPRING AUTUMN SUMMER WINTER 2018 2019 2020 Fastest season to sell, three years running
+8.4%
active listings in September as spring opens (REIWA, Oct 2024)
5,500+
new listings in October, the highest month since March 2021
“Spring is one of the strongest sales periods of the year.”
Cath Hart, REIWA CEO
Your last day is 8 October. You walk out mid-peak.
So this gets built in August, not October.
Source: REIWA, Perth metro data
02 · Where I'd put the effort

If this were my business, I'd focus on three things.

Find more of the RIGHT leads

You already get 1-2 enquiries a day. The big pre-sale jobs are yours. The smaller Google jobs are what keeps a second and third crew busy. You need both, aimed properly.

Re-engage past customers and dead leads

Every person who ever enquired and didn't book is still sitting there. That's the cheapest work you'll ever win.

Automate everything else so you're free to earn

Quoting at night, chasing bookings by text. Every hour on admin is an hour not making money.

03 · The flagship move

3 referral partners before October.

If each sends one job a month, that's three jobs a month you didn't pay for.
An ad costs you every time. A partner costs nothing and keeps sending work for years. ABC Painting came to you unprompted. That's the proof.
1

Build the list

Every agent, photographer, stylist, painter and property manager in Perth.

2

Reach out properly

Personal email and follow-up, not spam.

3

Replies hit your phone

You talk to them while they're warm.

The arrangement, Mike's choice per partner

Straight referral fee

Flat $150 per job that lands.

Reciprocal

You send work back. Nobody pays anybody.

Client-perk

Their client gets $100 off. Costs nothing.

Included

Scraped and verified list, personalised outreach and follow-ups to ~585 businesses, replies to your phone, 3 co-branded partner pages.

04 · Meta, properly
MetaMeta Ads

Stop guessing what's working.

Analyse everything you've already spent to find what actually produced jobs.
Double down on the angles that convert, kill the ones that don't.
Plan around real seasonal demand instead of hunches.
I'll connect Claude directly to your Meta account, so you get straight answers instead of fighting Meta's reporting.
Meta's own dashboard is where insight goes to die. We'll pull the answers out of it.
Included

Full historical analysis, 3-angle campaign rebuild, retargeting audience, Claude connected to your account.

05 · Automate enquiries

Reply in 5 seconds.
Even from a roof.

Whoever replies first usually wins the job.
The system I'd build
Instant SMS and email back to the customer, every time.
You get pinged with their details the same second.
It logs itself, so nothing gets lost.
Included

SMS + email auto-response, instant alert to your phone, every enquiry logged automatically.

Rayman's Property Services0476 491 016
Hi, after a quote for a house wash + driveway in Willetton before we list.
9:41 am
Auto-reply · 5 seconds later
Thanks for getting in touch with Rayman's! Got your details and I'll call you shortly. If it's urgent, ring me on 0476 491 016.
9:41 am
06 · Automate quoting

Quoting and chasing, off your plate.

The two jobs you said you'd hand off tomorrow.

Address in

Property size measured

Your pricing applied

Quote sent + logged

Chased automatically

Built on your rules, not a generic calculator.
This is the one that buys your evenings back.
Included

Address lookup, property sizing, your pricing rules, quote sent and logged, automatic follow-up until they answer.

07 · Booking

Three crews, one schedule.

A booking page for customers, and dispatch for your teams.
A booking page showing real availability, so people lock a time without back-and-forth.
Jobs assigned to a crew, so you always know who is where.
Automatic reminders the day before that cut no-shows.
Reshuffle a team from your phone when a job runs long.
Booking system
Less admin
More time on the tools
More money
Two options, your call
Option A · Instant booking

Customer picks a slot and it's locked in. Fastest, fewest dropped enquiries.

Option B · Request then approve

Customer requests a time, you approve it from your phone. More control.

Included

Public booking page, crew scheduling and dispatch, shared calendar, automatic day-before reminders.

raymanspropertyservices.com/book
Rayman's Property Services
Pick a service
House softwashDriveway & pathsFull property refresh
October 2026
SuMoTuWeThFrSa 123 45678910 11121314151617 18192021222324 25262728293031
Thursday 15 October
7:00 am9:30 am1:00 pm
Confirm booking
You get a text. It's in both calendars.
08 · Compounding trust

Every finished job asks for the next one.

Google
Every finished job asks for a review, then asks for a referral.
Agents check your reviews before they recommend you. So do homeowners.
Costs nothing unless it works.
Included

Automatic review request on completion, referral offer the next day, tracking on both.

JoleenGold package · job complete
Review request · sent on completion
Hey Joleen, thanks for choosing our Gold package on your lovely home. If you liked what we did and want to help our family business grow, a review would mean the world to us.https://search.google.com/local/writereview?placeid=ChIJld8bfGzm2iYRw90xQ7enLBA
4:32 pm
Next day
Referral offer · sent one day later
Also, if you know anyone in the area, friends or family who need their place tidied up, we'll credit you $300 off your next clean for the referral.
9:15 am
09 · Google Ads
Google Ads

The engine that feeds your crews.

The smaller jobs you said would keep teams two and three busy.

Turn the tap up on the job types that keep a crew busy all week.

Target the suburbs actually worth driving to.

Push hardest right as the selling season peaks.

Know which clicks became jobs, not just clicks.

Included

Tracking fixed and verified, negative keywords, suburb targeting, seasonal budget pacing.

10 · Newsletter
MailchimpFortnightly

Stay in front of everyone, every fortnight.

Goes to every past customer, every lead that ever enquired, and every prospect we scrape.
More marketing
More sales
More referrals
More sales
Written and sent for you. You just supply the photos.
Included

Written, designed and sent fortnightly to customers, past leads and scraped prospects.

11 · The priority pipeline

Where I'd start, in order.

1

Quoting and follow-upThe big one

The two things you said you'd hand off.

An hour to map your pricing rules.
2

Google Ads fixed and scaled

The work that keeps crews two and three busy.

Admin access to your Google Ads account.
3

Instant enquiry replies

Stop losing leads to slow responses.

Your preferred wording.
4

Referral partners (3)

The high-value pre-sale work, for your crew.

A yes, and 20 minutes to agree the offer.
5

Crew scheduling

Before you put a second team on.

How you want jobs assigned.
6

Meta analysis

Find what actually worked.

Access to your ad account.
7

Reviews, referral farming and newsletter

Compounding, once the rest is running.

Photos from jobs.
12 · The investment

Almost everything here pays for itself on a single job.

Your minimum job is $1,500. All prices AUD.
Every monthly on this page added together is $1,064. Still less than one job.
What What's included Setup Monthly Pays for itself at
Quoting and follow-up
Address to quote, your pricing rules, automatic chasing
$1,200
$59/mo to host and maintain
1 job
Google Ads game plan
Claude connected to your account, full history analysed, a plan you can run yourself
$690
$99/mo support (optional)
1 job
Instant enquiry replies
SMS + email auto-response, alerts, logging
$390
$49/mo (covers the messages)
Under 1 job
Referral partners (3)
~585 businesses contacted, 3 partner pages
$1,195
$390/mo
1 job
Booking + crew scheduling
Booking page, crew dispatch, shared calendar, reminders
$890
$79/mo
Under 1 job
Meta game plan
Full analysis, 3-angle rebuild, retargeting audience
$590
$99/mo support (optional)
Under 1 job
Reviews + referral farming
Auto review request, referral offer, tracking
$340
$99/mo (covers the texts)
Under 1 job
Fortnightly newsletter
Written, designed and sent
$490
$190/mo
Under 1 job
Phase 1 · Mates rate
Quoting and follow-up + instant enquiry replies + Google Ads game plan, bought together.
That's the two jobs you wanted off your plate, plus the ads that feed your crews.
Because you were one of the first to back me, and because I want this working before October.
RRP $2,280 setup + $207/mo $1,750 setup + $165/mo
13 · How we'd stage it

You should never pay for all this at once. Each phase earns the next.

1
Phase 1 · August

Get it off your plate

  • Quoting and follow-up automated
  • Google Ads fixed and scaled
  • Instant enquiry replies
“The two jobs you named, gone. And the work that feeds a second crew.”
2
Phase 2 · September

Build the crews

  • Crew scheduling and dispatch
  • Referral partners started
  • Meta analysed
“Systems in place before the people are.”
3
Phase 3 · October on

Compound it

  • Reviews
  • Referral farming
  • Newsletter
  • Google Ads tuned
“Full time into a business that runs, not a second job.”
Rayman's monogram

Let's pick phase one.

Which one do you want first?
Aaron Parton · Mycelium AI